Editorial Style Guide
Styleguide Contents
Graphics Standards
Logos and Registered Marks
The U-M wordmark is used on most marketing materials and on departmental letterhead and business cards. In addition, other university marks are officially registered with the U.S. Trademark Office. Visit the Identity Guidelines website for information, policies, and logo file downloads.
The Licensing Office handles licensing of these marks. They may not be used outside the university without express permission of that office. Any use for commercial purposes, including by university units, requires approval from the Director of Licensing, who can be reached by e-mailing the Licensing Office. University units may use these marks without express permission for non-commercial purposes. Please e-mail umlogos@umich.edu for more information.
University Seals
The “official” university seal is the one that is cast in the matched-metal die sets used for embossing official documents, such as diplomas, transcripts, and regental documents. These are kept by the secretary of the university and by the Office of the Registrar. Please e-mail umlogos@umich.edu with specific questions about use of the Seal.
Colors
The university wordmark uses PMS 294 blue (for uncoated stock), PMS 547 blue (for coated stock), and PMS 7406 gold. Intercollegiate Athletics has chosen PMS 282 blue and PMS 116 yellow (for coated stock) and PMS 109 yellow (for uncoated stock) to be its “official” colors. For more information about the wordmark and individual school and college PMS colors, Identity Guidelines website.